Amazon’s stock price plunged 27.9 percent between its 52-week high of $2,050.50 on Sept. 4 and Dec. 28, giving investors who are interested in buying the shares a huge discount with a reduced price-to-earnings (P/E) ratio of 90.95, compared to 185.07 on Sept. 4 and 350-plus in 2017.

Amazon.com, Inc. (NASDAQ:AMZN) reported strong holiday-season sales on Wednesday, Dec. 26, that resulted in a “record” number of orders. The company also announced a list of “successful products” during the holiday-selling season that showed its devices were “very popular” gifts with millions more of them sold than during the same period last year, according to D.A. Davidson & Co., a boutique investment firm.

Use of these devices also rose “significantly,” with shopping on Alexa specifically increasing more than three-fold compared to last year, observed Tom Forte, managing director and a senior ecommerce research analyst at D.A. Davidson & Co. He predicted voice-related products will play an “important role” in the future of retail and views Alexa as one of the most underappreciated capabilities in Amazon's portfolio.

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Paul Dykewicz, www.pauldykewicz.com, is an accomplished, award-winning journalist who has written for Dow Jones, the Wall Street Journal, Investor’s Business Daily, USA Today, the Journal of Commerce, Seeking Alpha, GuruFocus and other publications and websites. Paul is the editor of StockInvestor.com and DividendInvestor.com, a writer for both websites and a columnist. He further is the editorial director of Eagle Financial Publications in Washington, D.C., where he edits monthly investment newsletters, time-sensitive trading alerts, free e-letters and other investment reports. Paul previously served as business editor of Baltimore’s Daily Record newspaper. Paul also is the author of an inspirational book, “Holy Smokes! Golden Guidance from Notre Dame’s Championship Chaplain,” with a foreword by former national championship-winning football coach Lou Holtz.