DALLAS--(BUSINESS WIRE)--Ignite Sales, Inc., the financial industry leader in customer engagement technology, today announced Bob Pittman has joined the company as chief information officer (CIO). In this role, Pittman will provide strategic IT leadership and direction for Ignite, build upon and deliver the technology solutions that will continue to drive innovation and digital engagement excellence in the industry.

Mr. Pittman is a proven banking technology leader with over 30 years IT experience and 20 in financial services leading technology teams. Bob has specialized in innovating new solutions to meet banking customer needs around analytics, Customer Relationship Management (CRM), enterprise integration and lending. Bob’s experience includes 20 years at Fiserv working in numerous technology leadership roles. Most recently, Bob was CIO for the Financial and Risk Management Solutions division at Fiserv where he led development for a large portfolio of products, including Fraud/AML, CFO, ECM and deposit liquidity solutions.

Bob brings with him extensive knowledge of the full breadth of technologies for Financial institutions. With an innovative and collaborative leadership approach, Bob will work closely with clients to integrate Ignite’s powerful technology seamlessly into clients’ sales enablement ecosystem to provide outstanding strategic business outcomes.

“I am very happy to join Ignite Sales and work with such a talented team,” states Pittman. “It is exciting to help consumers and businesses make the right financial choices through Ignite’s powerful analytics and innovative technology.”

“We are thrilled to welcome Bob to Ignite’s Executive Team,” said George Noga, Chief Executive Officer of Ignite Sales. “In a world with rapid adoption of digital technology, Bob’s vast industry knowledge, leadership and vision will be pivotal as we deliver a continuous stream of innovative digital solutions to our clients. Bob and our entire team are focused on the success of our clients in their missions to provide leading digital transformation services for intelligent customer engagement and a competitive advantage to the banks and credit unions we service.”

Pittman earned his bachelor’s degree from University of California at Irvine in Computer Science.

About Ignite Sales, Inc.

Ignite Sales empowers banks and credit unions to conduct highly efficient and effective customer interactions designed to discover customer needs and make accurate product recommendations. Its award-winning customer engagement platform digitizes the sales process online and in the branch. Ignite significantly improves sales force performance by using artificial intelligence (AI) and behavioral science proven over 20 years with the industry’s leading banks, resulting in 40% improved customer satisfaction, 100% accurate recommendations and up to 150% growth in sales. Award winning analytics show bank management valuable information unattainable with any other fintech provider. Visit us at www.ignitesales.com.