Generational Equity Advises Flex HR in Sale to Private Investor


DALLAS--(BUSINESS WIRE)--Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Flex HR, Inc. to a Private Investor. The acquisition closed December 18, 2020.

Located in Johns Creek, Georgia, Flex HR is a one-stop human resource services firm founded on a commitment to integrity and customer service by delivering personalized solutions and peace of mind to business owners. The Company has a flexible model customized to fit any employer's needs and requests.

Flex HR’s comprehensive offering includes high-level strategic consulting, HR back office administration powered by EmployeeUniverse™ and essential business services such as recruiting, HR intranets, ethics hotlines and affirmative action planning. Giving clients a more effective way to handle HR is just one reason Flex HR is among Inc. Magazine’s fastest growing private companies, in addition to being named one of the "Top 25 Most Promising HR Outsourcing Service Providers" in Outsourcing Gazette Magazine.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Sr. Managing Director Southeastern Region, Julie Sandoval, with the support of Vice President Mergers & Acquisitions, Alex Mironov, successfully closed the deal. Senior Managing Director David Robinson established the initial relationship with Flex HR.

“It was a pleasure helping both seller and buyer to a successful outcome. I enjoyed working with both parties and look forward to Flex HR’s continued growth,” said Sandoval.

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With over 250 professionals located throughout North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company the 2017 and 2018 Investment Banking Firm of the Year and 2020 Valuation Firm of the Year. For more information, visit

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