OxeFit Closes $12.5M Series A Funding


OxeFit, a Plano, TX-based company offering an integrated fitness ecosystem, closed a $12.5m Series A funding round.

The round was led by Lydia Partners with additional investors including Dallas Cowboys’ Dak Prescott, orthopaedic surgeon James R. Andrews, M.D., Dallas Cowboys’ Blake Jarwin and Jason Witten, NFL wide receiver Dez Bryant, and Super Bowl Champion Demaryius Thomas.

Led by Co-founder, CEO and Chairman of the Board Mohammed “Rab” Shanableh, OxeFit is company offering an integrated fitness ecosystem which will bring advanced robotics and artificial intelligence to the world of strength training combining proprietary hardware with smart and targeted content, and data-driven workout programs.

Targeting elite athletes and consumers from the convenience of their homes, as well as fitness clubs and rehabilitation centers, OxeFit products will also leverage insights from its co-founder and chief technology officer, Dr. Peter Neuhaus, one of the country’s foremost robotics engineers in powered exoskeletons.

OxeFit is set to launch its fitness equipment – the XP1 and XS1 – with a connected content ecosystem, OxeLife, this year.

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